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THE STORY OF PURA VIDA. OUR HISTORY. One afternoon in 1998, two business school students sat in a coffee shop and dreamed up a radical idea: to put the power of capitalism business to work for the direct benefit of coffee-growing communities in developing countries. That idea has become Create Good, our mantra and mission, and the Pura Vida coffee you can buy on this site is the delicious vehicle that helps it become a reality every day. In the years since, we’ve been able to help farmers and their families from Guatemala to Ethiopia enjoy a healthier, more sustainable life. And we’ve helped a lot of people just like you enjoy a good cup of coffee. We hope part of that enjoyment comes from knowing that your purchase is helping to Create Good. Thanks for visiting Pura Vida.
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