Our Mission

Cause-driven premium products.

Pura Vida Create Good exists to offer organizations and consumers exceptional coffee, tea, and allied products that are ethically sourced, sustainable, and respectful of the need to preserve and protect our environment.

Our Legacy

Pura Vida Coffee was one of the first companies to sell exclusively fair trade coffee on a national basis. To further help coffee farmers and their families, Pura Vida has established a nonprofit called the Create Good Foundation that invests in clean water and economic infrastructure projects in coffee farming regions. Our legacy of works includes:



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