Pura Vida is taking an innovative approach that differs from traditional earned income ventures or social sector initiatives in a number of crucial respects. We have the opportunity to share with other about our model and our lessons learned. Our unique aspects include:

1. "Blended" organizational structure: Our organizational structure, a for-profit company wholly owned by a charitable organization, reflects our conviction that there can be extraordinary value in combining business and charitable entities. Our governance policies, legal structure and organizational framework combine to give us leverage in attracting and distributing resources.
2. Innovative capital funding strategy and investment vehicles: Pura Vida Coffee has pioneered a number of groundbreaking capital strategies, appealing to "head and heart" to raise funds for growth and expansion. Hybrid securities with long-term debt and warrant-like equity options, inventory and investor-secured lines of credit for asset financing and external capital leasing pools are among the new investment instruments we have created in order to support our rapid growth.
3. Purposeful sharing of lesson’s learned with NGOs and business leaders: In order to fully utilize our ability to create social good, we work closely with aspiring social entrepreneurs and many charitable organizations to share and implement best practices.
4. Inter-related nonprofit and for-profit activities: Our earned income venture is directly related to our charitable activities. Our business itself is run "sustainably" – helping farmers, protecting the environment, and donating resources for charitable work.